I bought this sweatshirt as a present for my girlfriend, a RVA native, chef, and a huge fan of Duke's. She loves this sweatshirt, but recently we've noticed that the lettering / printing has started to fade -- and quickly getting worse. It's only 3 - 4 months old. It's also a bummer, considering it's a $70 sweatshirt that was intended to be cherished for a long time, not only as a great and comfortable sweatshirt, but also to show off the Duke's brand.