Duke's History

2021

2021

Duke’s Light Mayonnaise joins the sugar-free club in January, 2021.

Duke’s launches a new product line of 4 flavored mayos including Bacon & Tomato and Habanero Garlic, 3 dressings for coleslaw and potato salad, and Duke’s Hint of Lime Mayonnaise.

2020

Duke’s launches its new brand campaign, “Duke’s--It’s got Twang!” shedding new light on the brand’s one-of-a kind “tangy” flavor.

2020

Duke became the new title sponsor of the regular season college football game and postseason bowl game played in Charlotte, NC. The Charlotte Sports Foundation announces the Duke’s Mayo Classic and Duke’s Mayo Bowl.

2020

Duke’s launches its new line of Southern Sauces celebrating its regional heritage, including Alabama-Style White BBQ, Georgia Sweet Heat BBQ, Tennessee Smoke & Whiskey BBQ, Carolina Gold BBQ, Hickory Moonshine BBQ, and Mississippi Comeback Sauce.

2019

After 132 years of private ownership, The C.F. Sauer Company (parent company of Duke’s Mayonnaise) is acquired by Falfurrias Capital Partners of Charlotte, North Carolina. The new owners grew up on Duke’s Mayonnaise and are loyal fans of the spread.

2017

Duke’s celebrates its 100th anniversary with a new label, a commemorative book, and a celebration in Duke’s hometown, Greenville, South Carolina.

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2015

The Duke’s 1 Cup Pouch is introduced, marking the newest category innovation in the mayonnaise business since the switch from glass to plastic jars.

2012

Duke’s introduces a new variation on Duke’s Light Mayonnaise: Duke’s Light with Olive Oil.

2011

Duke’s is featured in the documentary Pimento Cheese Please and representatives of Duke’s judge a pimento cheese contest at the documentary premiere.

2007

For Duke’s 90th anniversary, the “smooth and creamy” red ribbon is added to the label.

Duke’s launches a Taste Tour with its mobile kitchen and visits minor league baseball games and a variety of food shows throughout the southeast.

2006

Duke’s chocolate cake recipe is introduced. It still continues to be one of Duke’s most popular recipes today.

1990

The expansion of Duke’s Greenville, South Carolina plant is completed.

1985

Light Mayonnaise is introduced.

1968

Eugenia Duke passes away at age 90 and is laid to rest in Oakland, California.

1950

The Dukes move to California to be closer to their daughter Martha, and Eugenia begins a new business venture selling sandwiches to cafes and drugstores. She operates under the name The Duchess Sandwich Company.

1929

Demand becomes too great for Duke to handle on her own, so she sells the business to The C.F. Sauer Company on February 29th. Eugenia stays on as C.F. Sauer’s chief salesperson.

1926

Demand continues to grow rapidly, so Eugenia Duke moves production from a facility on her property to her first official plant operation.

1923

Duke’s salesman C.B. Boyd sees an opportunity to expand the business and suggests bottling the homemade mayonnaise as a separate product. Sure enough, the mayonnaise business takes off and Eugenia Duke abandons the sandwich business entirely to focus her efforts on her mayonnaise.

1920

Duke begins selling her sandwiches in drugstores and local grocery stores.

Duke sets up shop at The Ottaray Hotel in downtown Greenville, selling her popular sandwiches at the Ottaray’s Duke’s Tea Room.

1918

Eugenia Duke sells her 11,000th sandwich and buys her first delivery truck.

1917

Eugenia Duke begins selling sandwiches with her homemade mayonnaise to soldiers at Fort Sevier. Sandwiches cost a dime each, and Duke makes a profit of 2 cents per sandwich.

1910

The Dukes move to Greenville, South Carolina for Harry’s job at Southern Power Co.

1900

19-year-old Eugenia Thomas marries Harry Duke.

1881

Eugenia Thomas was born in Columbus, Georgia, the 10th of 10 children.

1881